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The regeneration of Australia’s food and farming systems
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The regeneration of Australia’s food and farming systems
A range of local produce including eggs, bread and meat around the Tasmanian Produce Collective logo.
4 people smiling and looking cold in front of paper bags filled with food.
A range of local produce including eggs, bread and meat around the Tasmanian Produce Collective logo.
4 people smiling and looking cold in front of paper bags filled with food.
19 March 2023
19 March 2023

Tasmanian Produce Collective

Grant Amount: $60,000

Region: Tasmania

Delivered by: Tasmanian Produce Collective

Year funded: 2022

Project status: Complete

The Challenge

There are many Australians who want to support local farmers and producers rather than the big supermarkets. Simultaneously, there are many farmers and producers across Australia who want to sell their produce to local people but the logistics can often be difficult to navigate and the required infrastructure is not in place. Bringing local food to local people and building values-based supply chains can be time-consuming and costly to establish.

The Innovation

Tasmanian Produce Collective is a social enterprise owned and operated by producers in Tasmania. The virtual farmers market offers a wide selection of fresh, seasonal products to Tasmanians via a convenient online platform.

Sustainable Table supported Tasmanian Produce Collective to build organisational capacity and grow awareness of their products to create a stronger, more resilient, localised food system that benefits producers and communities across Tasmania.

This included:

  • Hiring a part-time Producer & Customer Liaison to build stronger relationships with producers and customers
  • Developing a branding awareness strategy and advertising campaign to enable growth
  • Purchasing a refrigerated vehicle to allow the organisation to take control of logistics

Why did Sustainable Table fund this project?

Tasmanian Produce Collective has demonstrated that they are a strategic organisation that is learning from others and being careful to expand operations sustainably. They are led by producers and the organisation is making significant strides in strengthening local food systems in Tasmania. Tasmanian Produce Collective has the potential to grow their impact significantly.

What were the outcomes of this project?

This project has been completed and we are in the process of drafting a story to share the outcomes.

To help us support more projects like this and regenerate Australian food and farming, please consider donating today.