Impact Areas.

These four Impact Areas are our way of prioritising food system change. Born of deep consultation with key local food stakeholders, they guide project selection, maintain diversity and focus our investment and attention. For your project to qualify for support and funding, it must fulfil one (or more) Impact Area.

LEGITIMISE

Grow and share the evidence base for regenerative farming and food systems.

There’s a whole lot of buzz around regenerative food and farming. Now we’ve got to back it up! We’re on the lookout for projects and initiatives that build the evidence base for regenerative agriculture at local, regional and national scales. This proof can then be dished out where it’s needed; to farmers, eaters, industry, government, finance and communities, bringing legitimacy to the broader regenerative transition.

Project examples

  • Local/regional demonstration sites and on-farm research trials.
  • Development and deployment of holistic farm performance data, natural capital and nutritional/product quality measurement and accounting tools.
  • Piloting and proving farming practises and systems, supply chain and distribution innovations across different bioregions and farming industries.
  • Using the evidence base to build understanding and awareness and advocate for shifts in institutional, industry, community, finance and government thinking and culture.

ANIMATE

Bring a culture of regeneration to life through knowledge and connection.

Transitioning to regenerative food and farming at scale is going to take more than just know-how and skills; it involves a seismic shift in identity, mindset and heart. It’s cultural. We’re seeking projects and initiatives that join the dots between the ecological, health and social impacts of our current food and farming systems; that help people awaken, ever-so-compassionately, to the ramifications of their food and farming choices; that activate First Nations leadership and knowledge; and that weave threads of connection between farmers, eaters, industry supply chains, communities and Earth herself.

Project examples

  • Establishing new models of land ownership/trust/lease to encourage a new generation of farmers who have not inherited land.
  • Exploring improved ways to support new/existing local food distribution and access i.e. food delivery, hubs, markets. 
  • Peer-to-peer and social learning networks, workshops, education and training.
  • Enhancing eater and industry awareness, connection and food cultures, such as campaigns, community activation, workshops and events.
  • Enabling First Nations owned and led farming, enterprises and leadership.
  • Connecting new farmers to land, mentors, knowledge, tools.

ACCELERATE

Reward and incentivise ecological restoration so that it happens faster.

We’re dreaming of a market and finance system that rewards and incentivises ecological restoration, recognises the value of positive social and health outcomes, and includes the true cost of environmental damage in the price of a product. It’s not only fair and just, but a sure-fire way to speed up regeneration. Making this system a reality will involve a suite of innovative signals, tools, measures, and a radically revised idea of what we value. This impact area is about supporting those who are already out there, making it happen.

Project examples

  • Development of accessible, farmer-informed eco-credit for ecosystem services (i.e., biodiversity, water and  soil health), as well as carbon metrics and market mechanisms. 
  • Design, development and piloting of finance tools that remove constraints for transitioning to regenerative systems and support ongoing innovation and practice development on farms.
  • Collaborative initiatives with major financial institutions to build supportive/enabling structures for regenerative food and farming enterprises across their operations.  
  • Development, deployment and scaling of holistic and transparent metrics and certification schemes.

HUMANISE

Support Value-Based Supply Chains that put faces and places back into food.

Is your food from somewhere, or nowhere? We want to transition from a faceless, placeless food system to one in which we’re connected to the stories behind our food. Values-Based Supply Chains (VSBCs) are central to this shift. They elevate the identity and efforts of growers, shaped by social, environmental and community values. VSBCs are developing and coalescing left right and centre, and we’re looking to support these projects.

Project examples

  • Trialling, developing and scaling regenerative inputs which close the loop, enable and support practice change and disrupt the industrial stranglehold.  
  • Design, development and deployment of local, bioregional and identity-preserved processing, storage and distribution infrastructure.
  • Design and development of products that increase the market for food/fibre that regenerative farmers need to grow.
  • Design and development of marketing strategies that engage more eaters and increase spending on regenerative products.