Let’s face it – environmentalism has an image problem… it’s not seen as sexy.
Food, well that’s sexy.
Just as well food and what we put on our fork happens to be one of the most significant ways we can make a difference to our environment. We’re currently trashing the planet through the way we consume food; takeaway coffee cups, lettuce in a bag, a raw deal for farmers, double beef pattie burgers… According to the EPA, food is the biggest contributor to our ecological-footprint, at around 30%, so there’s never been a better place to start.
The Give a Fork! campaign is held during April each year and gets people thinking about the environmental and ethical impact of the food we buy, whilst bringing the sexy back into caring.
* grexy /greksi/adj. used to describe a sexy or appealing person who is also a greenie.
Coz we reckon it’s a whole lot sexier to take care of the planet than it is to trash it.